Online line-up campaign. Get in line
- Year
- 2020
- Client
- Lotte
- Device
- Web, Mobile
Largest Raffle Starts! A special line-up to get limited-edition sneakers, '#줄서봐_영(Get in Line)', 'Get in Line' is a campaign website that started with the question, "Can't we move the culture of buying limited-edition products online, which has become impossible due to COVID-19?"
In 'Get in Line', you can create your own character to line up online and register that character as a post with hashtags on Instagram, so you can participate in the same line-up culture or raffle as you did offline.
Participation in this campaign consists of three main processes: character creation, waiting to be created, saving characters, and uploading SNS. All courses are optimized for mobile, and it provides a "QR code" that goes to the "mobile" website when selecting the "line up" button on the PC so that users connected to the PC can move to the mobile naturally.
